Optimization: the cycle of learning what your customers want.
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience.
This white paper illustrates through 4 case studies the path to real-time relevance and remarkable ROI.
Case studies include:
- Hotels4u.com
- Motorcycle Superstore
- Allsaints Spitalfields
- eMarketer
Sponsored by Webtrends
Webtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Its leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.