Online Advertising Report: April – June 2012

Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones.

By downloading this research brief, you’ll come away with specific insights on:

  • Emerging trends in the paid-search advertising market
  • Mobile device targeting and its impact in terms of click share, budgets, and performance
  • Cost per click and click through rates for multiple sectors including retail, travel, education, financial services, auto, healthcare, B2BM

Sponsored by Marin Software

With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance. Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: http://www.marinsoftware.com/solutions/overview.

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