Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease OpEx and increase ROI:
- How cloud-based technologies can eliminate administrative work and decrease OpEx.
- How centralizing vendor management reduces human capital costs.
- How new funding models can displace co-op and amplify the power of marketing spend.
- How channel marketing automation solutions can decrease waste and drive more leads