A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease OpEx and increase ROI:

  • How cloud-based technologies can eliminate administrative work and decrease OpEx.
  • How centralizing vendor management reduces human capital costs.
  • How new funding models can displace co-op and amplify the power of marketing spend.
  • How channel marketing automation solutions can decrease waste and drive more leads

Sponsored by Sproutloud
SproutLoud’s channel marketing platform gives Brands the intelligence to simplify campaign execution, amplify the power of their marketing spend and accelerate sales through their local Partners. SproutLoud’s Channel Marketing Software improves speed-to-market while reducing OpEx. With Intelligent Funds Management, SproutLoud is disrupting traditional Co-Op by eliminating the need for claims and reimbursements which increases Partner participation in Brand campaigns. SproutLoud’s Local Marketing Automation allows Partners to execute more campaigns faster so they can spend less time marketing and more time selling