A Best Practices Guide for Cross-Channel Marketing
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately.
The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more.
Download your copy to learn:
- Why marketers who manage their social adverting campaigns in isolation are ignoring roughly two-thirds of a channel’s influence on the path to conversion
- How advertisers have 68% higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns
- 5 Strategies to better manage, measure, and optimize these two important channels side by side
- 15 proven tactics for improved budgeting, bidding, and targeting decisions that can directly impact your performance