Acording to a recent Cisco study, 64% of global internet traffic was video in 2014, and that figure will be at least 80% by 2019.
What does this mean for you as a marketer?
In the short term, video content helps to drive action by engaging consumers and guiding them through conversion. But it also impacts the overall perception of your brand. Understanding how your prospects and customers see your brand is always a game-changer when it comes to your marketing strategy and tactics.
Recently, UMatter completed a comprehensive survey to zoom
in on the impact of branded video content research. This white paper from Hiccup reveals the findings from that study and identifies key characteristics that were impacted by the addition of branded video content.
Sponsored by Hiccup
Hiccup is a creative content and media agency. We specialize in the development of strategic, measurable content across all communication channels.