There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.
In its “The 2015 Marketing Technology Report”, TFM&A validated this: 61% of respondents to their survey said they were not using marketing automation at all and the remaining responses were split over a large range of 27 different vendors and combinations of solutions. So now what?
Marketing Automation is a clear need. But how does a company swim through this sea of options? This checklist from Bridgeline gets you there.