Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns.
500 websites from the INC 5000 fastest growing companies were sampled to observe whether or not top rated companies are incorporating autoresponders best practices into their use of autoresponders. Download the Marketing Automation Best Practices: 2013 Autoresponders Study to learn how the best and worst in the industry are using autoresponders.
This study includes:
Overview of the four elements of an autoresponder
Analysis of the best practices for each element
Data and insight on how each best practice is being followed by the fastest growing companies in the US
A summary of best practices for how to use autorepsonders
Complete the short form to download the study and start building your autoresponders campaigns the right way
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The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.
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