Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, and maintaining a successful loyalty initiative. Whether you’re a loyalty expert or are just starting out, this guide has something for everyone!
Through reading this guide, you’ll learn:
- What still works with customer loyalty and what’s changed in the digital age
- How to debunk long-held myths
- Best practices for building loyalty with today’s customers.
- New channels for building a customer loyalty strategy
- Actionable, cutting-edge strategies to implement into your loyalty initiative in all five categories of loyalty measurement.
- Metrics for collecting and analyzing data to measure your progress, along with tips to help boost your results.
And much more!