Marketer’s Guide to Call Tracking for Google SEO and PPC

Do you know which Google searches make your phone ring?

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

Download this white paper to learn:

  • Best practices for improving ROI from Google PPC ads
  • How to improve content marketing with call tracking for SEO
  • How to include call data in Google AdWords and Universal Analytics
  • How tracking calls from Google mobile PPC differs from non-mobile

With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.

Sponsored by DialogTech

DialogTech provides marketing teams and agencies with data and insights to get more customers calling. In today's smartphone world, phone calls driven by marketing play an important role in the customer journey. Imagine if you could optimize your marketing and website to drive more of the calls that drive revenue. Imagine your impact on business results and customer loyalty if you could ensure each caller receives a customer experience tailored to their needs. That’s the power of DialogTech.