Marketer’s Guide to Call Tracking for Google SEO and PPC

Do you know which Google searches make your phone ring?

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

Download this white paper to learn:

  • Best practices for improving ROI from Google PPC ads
  • How to improve content marketing with call tracking for SEO
  • How to include call data in Google AdWords and Universal Analytics
  • How tracking calls from Google mobile PPC differs from non-mobile

With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.

Sponsored by DialogTech

DialogTech, formerly known as Ifbyphone, is the market leader in call analytics and automation. Thanks to smartphones, consumers are calling businesses to engage in conversation at record rates throughout every stage of the customer journey. DialogTech provides marketing, sales, and support professionals with a single platform that enables transparency and control over every conversation, so companies can optimize lead generation, acquire new business faster, and increase customer loyalty.