Marketer’s Guide to Call Tracking for Google SEO and PPC

Do you know which Google searches make your phone ring?

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

Download this eBook to learn:

  • Best practices for improving ROI from Google PPC ads
  • How to improve content marketing with call tracking for SEO
  • How to include call data in Google AdWords and Universal Analytics
  • How tracking calls from Google mobile PPC differs from non-mobile

With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.

Sponsored by Ifbyphone

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 600 million minutes. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit www.ifbyphone.com.