Understand the case for measuring your mobile brand
According to Gartner, in 2016 mobile apps will surpass websites as the primary way customers engage with brands. Given the rise of the mobile app economy, it’s more important than ever to learn what mobile users think of your mobile apps as compared to your competition.
This white paper from FollowAnalytics describes the ten critical metrics that determine what users think of your mobile apps across the Apple Store and Google Play, and how it can be used to optimize your mobile marketing strategy. It also outlines how you can access a free mobile marketing scorecard, that in just 2 minutes, analyzes your brand score against your competition and suggests recommendations for improvements.
Sponsored by FollowAnalytics
FollowAnalytics mission is to empower Global 2000 companies to thrive in a mobile-first world, faster. Their 1:1 mobile marketing automation platform makes individually-catered mobile marketing engagement easy and their 2:2:2 Method™ gets mobile engagement campaigns up and running in as little as two weeks. Whether its offering new lines of revenue, up-selling or cross-selling products and services or increasing customer loyalty, FollowAnalytics is at the forefront of this transformation. www.followanalytics.com