A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings.
Drawing these maps helps you understand how your customers can take radically different online and offline paths to purchase, such as: your website, banner ads, direct mail, social channels, even a text from friend or a comment on Facebook.
Download this white paper from Ethology to learn:
- How to get started
- What customer experience is … and is not
- How to improve the customer experience with a journey map