Integrating Digital Marketing for Customer Service

How to Reduce Costs and Drive Loyalty through Search and Social Marketing

Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage points higher than that of those who utilized primarily traditional channels such as call centers or printed materials according to McKinsey.

In this report we’ll break down what every marketer needs to know about the influence of digital marketing on customer service, including:

  • The Benefits of a Digital Customer Service Strategy
  • Reduced Costs
  • Improved Customer Loyalty
  • Higher Consumer Satisfaction
  • Using Digital Marketing to Improve the Customer Experience
  • Website Design
  • Search Engine Optimization
  • Social Media Marketing

Sponsored by Zog Digital

ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.