How an Insight Community Creates More Effective Brand Marketing

Today’s customers are no longer willing to accept inconsistencies between the image a brand projects and the product or service it delivers.

The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media.

The brand promise must be congruent with the customer experience.

Discover how easy and effective it is to integrate ongoing, timely feedback from your customers into your strategic decision making.

In this white paper you’ll learn how marketers use customer intelligence to:

  • Identify growth opportunities
  • Validate brand strategies
  • Launch more impactful campaigns
  • Optimize channel strategies
  • Expand the influence of marketing across the organization

This white paper from Vision Critical will provide a concise explanation of how data-driven, customer validated decisions enhance marketing strategy, advertising and corporate communications.

Sponsored by Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes. www.visioncritical.com