Industry Insider Report: Social Media Marketing in the Fast Food Market

Social media marketing is widespread with the fast food brands. Chances are at some point this summer you came in contact with a fast food brand on social media.

Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. Today, social media has given every consumer a voice, and fast food companies have had to keep up and make their mark. They have to be active in social media to have their voices heard, while also giving the general public reasons to talk about them.

To determine who won the social sprint this summer, the social media experts at Sysomos have put together their first Industry Insider report on the fast food industry. They combed through the social landscape from May 1 to July 31, 2012, covering the United States, United Kingdom and Canada to learn how the fast food industry fared. Using their social media monitoring and analytics software, they analyzed conversations around four top fast food brands: McDonald’s, Burger King, KFC and Taco Bell. Comparison’s were drawn against each other and against general social chatter about fast food as an industry.

This report will give you an inside look at the fast food industry in the social media arena.

Sponsored by Sysomos
Sysomos brings business intelligence to social media, providing instant, unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Its products, MAP (Media Analysis Platform) and Heartbeat, let clients quickly discover the tone of conversations and identify sentiment by gender, age and location. Sysomos gives corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

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