How to Kick-Start Your Content Marketing

A Seven-Step Approach to Delivering Success

Content marketing is quickly becoming the next digital battle ground as more organizations look to content as a way to reach and engage their audiences, demonstrate their expertise, and create passionate advocates for their brands.

This paper outlines a seven-step approach that any organization can use to develop or re-energize a successful content marketing strategy and program. The paper includes valuable insights from 21 experts and influencers with extensive expertise in content marketing, search engine optimization, and social marketing.

Sponsored by Skyword
Skyword offers all you need to reach and engage your audience with quality, custom content designed to succeed in online search and the social web– the two primary ways consumers seek information today. Learn more at http://www.skyword.com.