Who are social media influencers? Why are they so important?
A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any of the other social media platforms. Anyone from a mom on Facebook who mentions her favorite products to a big-name blogger in your industry.
Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base, and ultimately drive more sales. Word of mouth has always been the most trusted way for a potential customer to hear about your product. Built upon the internet, social media takes word of mouth marketing to a whole new level.
Maintaining a database of your influencers that includes the size of their networks and other demographic information is a great way to create instant outreach lists for new product launches, news and deals. It takes some legwork, but will have an immediate payoff whenever you want to get your message out quickly. New tools make it easier than ever to find these influencers.
This white paper outlines 6 tips to bring social media influencers into your circle and get them talking positively about you.