How to Generate Leads through the Social Web

Simple strategies to start generating quality leads through the social stream.

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which of their social platforms is most effective for generating quality sales leads, because they don’t track social activity as part of their lead-generation process.

With the analytics and insights from today’s social media monitoring tools, marketers can identify and target potential customers, and competitors’ customers, in real time with laser focus. Additionally, they can track and nurture them through a monitoring tool’s filters and integrate their efforts with different areas of their organizations.

In this report, you will learn a few simple strategies to start generating quality leads through the social stream.

Sponsored by Sysomos
Sysomos brings business intelligence to social media, providing instant, unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Its products, MAP (Media Analysis Platform) and Heartbeat, let clients quickly discover the tone of conversations and identify sentiment by gender, age and location. Sysomos gives corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.