Harnessing the Power of Machine Learning: A How-To for CMOs

Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology.

Companies using machine learning today are in an unprecedented position to:

  • Optimize their marketing channels
  • Personalize their interactions with customers
  • Build durable, long-term relationships with those customers.

This white paper from Clarity Insights will explore exactly how forward-thinking CMOs can leverage machine learning to bring those powers to their own organizations.

Sponsored by Clarity Insights
Clarity Insights is the largest onshore data and analytics consulting firm in the US. We help our clients use data to generate actionable business insights, operationalize them through processes and people, then unleash them to drive competitive advantage and revenue. Our work spans the data stack, with a particular focus on big data, data science and data in the cloud. We match these skills with our unparalleled approach to change management, helping clients create a truly data-driven, customer-centric culture.