For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments.
SRPs allow for all departments and business units, including marketing, PR, sales, customer service and HR, to turn social media activity into sustained business improvements and financial results.
To get the greatest possible value from your selection, it’s important to assess SRPs based on the long-term needs of your organization. This white paper will help guide your evaluation process and ensure you make a confident investment.
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