Google’s New Universal Analytics, Now Out of Beta

Universal Analytics is the latest Google Analytics platform, designed for today’s multi-screen, multi-device world to track websites and mobile apps. It adds many new features to the current Classic Analytics, including tracking customers across multiple devices and browsers, custom dimensions and metrics, and the ability to integrate data with other offline data sources.

This white paper quickly reviews the improvements and impacts digital marketers can expect from Universal Analytics.

Sponsored by ethology
ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.