Going Global in a Social World

Four critical steps to develop a successful and sustainable social presence

Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of 95,000 Internet users in 18 countries showed that in addition to heavy social media usage in the U.S. and Europe, consumers in emerging markets are actually leading the world in social media usage and engagement.

In this guide, you’ll find four critical steps to taking your brand global in an ever expanding social world provided by our social strategy and community teams.

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