SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in its growth. Businesses may budget heavily to build revenue until they reach a stable, reliable scale, and then shift to a focus on maximizing the pro tability of their marketing investments. This is as true for paid search as it is for display advertising.
In this white paper from 7, you will learn about:
- What advanced bidding enables
- How advanced bid optimization improves bid efficiency
- How to set goals