Who are social media influencers and why are they so important?
A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can be anyone from a mom on Facebook who likes to mention her favorite products to a big-name blogger in your industry.
Social media mentions from the right people can help your brand build trust, win hearts and leave the competition in the dust. But what’s the key to finding these influential people? How can you build relationships and get them talking about your brand? Find these answers and more insights in this white paper from Sysomos.