Retainers can be a win for you and for your clients
If your agency offers digital marketing services like SEO, PPC, social media and email marketing, chances are you’re in high demand. AdAge reports that digital marketing is the fastest growing business area for agencies and pure-play digital shops grew faster than any other agency segment in 2011.
So if the demand for the digital services your agency offers is so high how come you’re spending so much time writing proposals and chasing new business? The answer is probably that you, like many other agencies, are doing a lot of one-off projects such as website redesigns, demos, ad hoc social or email campaigns.
In this white paper you will learn:
- Why digital specialty agencies in such high demand
- New ideas for packaging retained services
- How to work efficiently and deliver greater value