From One-Off Projects to Long-Term Retainers in 6 Easy Steps

Optify

Retainers can be a win for you and for your clients

If your agency offers digital marketing services like SEO, PPC, social media and email marketing, chances are you’re in high demand. AdAge reports that digital marketing is the fastest growing business area for agencies and pure-play digital shops grew faster than any other agency segment in 2011.

So if the demand for the digital services your agency offers is so high how come you’re spending so much time writing proposals and chasing new business? The answer is probably that you, like many other agencies, are doing a lot of one-off projects such as website redesigns, demos, ad hoc social or email campaigns.

In this white paper you will learn:

  • Why digital specialty agencies in such high demand
  • New ideas for packaging retained services
  • How to work efficiently and deliver greater value

Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.

Related resources: Agencies, Featured, Featured, Featured, Marketing General, Social Media, White Papers.

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