Forrester Research: Call Based Advertising Industry Analysis

Marchex

In this Advisory, BIA/Kelsey provides some historical context for pay per call, lays the foundation for why pay per call is poised for major growth, and provides a forecast of key elements of the market.

Sponsored by Marchex

Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.

Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.

Related resources: DMD Sidebar, ESS, White Papers, Whitepapers Sidebar.

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