The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016.

This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from Facebook ads.

Sponsored by DialogTech

DialogTech provides marketing teams and agencies with data and insights to get more customers calling. In today's smartphone world, phone calls driven by marketing play an important role in the customer journey. Imagine if you could optimize your marketing and website to drive more of the calls that drive revenue. Imagine your impact on business results and customer loyalty if you could ensure each caller receives a customer experience tailored to their needs. That’s the power of DialogTech.