Extracting Insights from Phone Calls

cover image70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013).


Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. To be able to immediately assess the media channel, advertisements, and keywords that generated the phone call is essential in today’s digital marketing world.

In this white paper, Marchex presents Call DNA which gives advertisers the ability to measure mobile advertising with more granularity than ever before.

Sponsored by Marchex

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Marchex's mobile advertising platform delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize ad campaign results. Marchex disrupts traditional advertising models by giving businesses full transparency into their ad campaign performance and charging them based on new customer acquisition.