Driving Profitable Phone Calls from Mobile Advertising

Marchex

A superior digital call advertising campaign should produce material, incremental inbound sales efficiently at the expense of your competitors.

In an increasingly competitive call marketplace, how can I ensure my digital campaigns drive superior results?

This paper addresses this question with six conditions for a superior digital call advertising campaign.

Sponsored by Marchex

Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.

Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.

Related resources: ESS, White Papers.

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