Digital Marketing for Multi-Location Businesses
Local SEO and Tracking Online Marketing to Offline Behavior
Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location businesses and provide actionable insights that will help drive online and in-store sales including:
- How local SEO impacts the consumer decision path
- The importance of dedicated local landing pages
- The 9 most common directory syndication mistakes
- How to collect and integrate data to maximize local SEO results
Sponsored by Zog Digital
ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.
Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.