Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, and how you can promote your system to achieve high user adoption.

Open the book and find:

  • How to assess your present needs
  • How to choose the right vendor for your needs
  • Best practices for taxonomy and applying metadata
  • Tips for setting up permissions in your DAM
  • How to launch your DAM project
  • Guidance on integrating people, processes and data

Sponsored by Bynder

Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization. Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, U.K., U.S., Spain and UAE.