Definitive Guide to Marketing Metrics and Analytics

This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve ROI.

Sponsored by Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

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