How to Expand Your Digital Marketing Reach
Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large brands — dropping from a reported 16% two years ago. Many social media experts fear that organic reach could soon reach zero.
So what’s a digital marketer to do? Businesses must recalibrate their digital strategies so that there is less reliance on organic Facebook reach. Instead, they must focus on the metrics that matter — optimizing Face- book content for KPIs like engagement, click-throughs, and conversions. In addition, they must look beyond Facebook to extend digital reach, investing in a multi-network strategy and optimizing their marketing mix for success.