Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
It starts with strong alignment between customer success and marketing.
This partnership has the power to unlock the true potential of your customers: genuine advocacy that will help you grow your business faster not just through upsell and cross-sell revenue, but also through second-order revenue generated by advocacy.
In this white paper from Influitive you’ll learn:
- How customer success and marketing can help each other
- How to get started on aligning customer success and marketing
- Key alignment moments throughout the customer lifecycle
Sponsored by Influitive
Influitive is driving the shift from company-centric marketing to advocate marketing. Our advocacy platform and team of experts helps the world’s most successful businesses spark, build and sustain a movement behind their brands with the participation of their greatest marketing asset: their customers. We believe the companies that put their customers at the heart of their marketing — and their business — are the ones that will win.