Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using negative keywords.
This 47-page guide is packed with in-depth strategic tips and actionable advice on using negative keywords to control your AdWords spend: An Expert’s Guide to Controlling PPC Costs with Negative Keywords. Download this guide to learn more on:
- Why you need negatives and how to apply them
- How to fight cross-campaign ad poaching with negative keyword lists
- How to mine your own search queries for keyword candidates and negative keywords
This is the ultimate guide for search marketers interested in cutting PPC costs and raising ROI.