Learn why social TV is heating up
Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction.
This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. Event sponsors like Coca-Cola and Chrysler and networks Fox and NBC devoted big budgets and countless resources to social media campaigns that made their brands part of the conversation.
This white paper includes real examples from well-known brands plus:
- How to ignite engagement with hashtags
- How to incentivize viewers to take action
- How to succeed with real-time marketing on a small budget