The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Learn why social TV is heating up 

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction.

This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. Event sponsors like Coca-Cola and Chrysler and networks Fox and NBC devoted big budgets and countless resources to social media campaigns that made their brands part of the conversation.

This white paper includes real examples from well-known brands plus:

  • How to ignite engagement with hashtags
  • How to incentivize viewers to take action
  • How to succeed with real-time marketing on a small budget

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at