Buyer’s Guide: Marketing Automation Platforms

A visual buyer's guide ranking the top vendors in the marketing automation industry.

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.

Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation industry.

The vendors are ranked according their:

  • Features
  • Ease of use
  • Value
  • Services

Sponsored by bridgeline
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals.