The Blended Attribution Playbook

Measuring the impact of your online marketing campaigns

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.

In addition to detailing the benefits of blended attribution, this guide will cover the following:

  • How last-click attribution models may result in the loss of business
  • Data that shows the impact retargeting can have on conversion rates
  • Lookback windows recommendations by industry
  • And more! 

Sponsored by AdRoll

AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.

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