Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?

As a marketer, we know that understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.

Sponsored by Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.