Automate Lead Scoring and Nurturing in Four Quick Steps

Provide higher quality leads to your sales team using the latest marketing automation technology

Now more than ever, you are forced to justify your marketing budget and prove the ROI of your lead generation campaigns. This means closely monitoring, qualifying, and nurturing your leads before handing them off to sales, in an effort to maximize close rates. In short, your B2B organization has too many marketing tasks and potentially too few marketing bodies to handle them adequately.

In this white paper you will learn how technology allows you to gain tremendous efficiencies by automating two critical components of your B2B lead generation campaigns: lead scoring and nurturing.

Your leads will be better qualified and properly nurtured before they ever reach the sales department, making a successful sale much more likely. Organizations that take advantage of advances in marketing automation technology will be better positioned to act on leads in a timely an efficient manner.

Sponsored by Pardot
Pardot is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Plans are priced affordably for the SMB market.