What Ad, Digital, PR and SEM Agencies Need to Know About Offline Conversion Tracking
The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the ROI of their efforts – the top challenge shared by 29% of marketing agencies according to HubSpot’s 2013 State of Inbound Marketing survey.
This white paper will help agencies understand:
- What call tracking can offer
- How it captures campaign performance insights
- The full lead generation picture.
- How it associates leads with sales conversions