The Age of Brand, Agency & Customer Collaboration

The Gap Between Vision and Execution - Role, Responsibility, and Collaboration Challenges

Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report.

  • 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
  • 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.

 

Sponsored by Oracle

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.