Personalize your marketing to convert your highest-value accounts.
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
This guide from AdRoll covers:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!
Sponsored by AdRoll
AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.