Achieving the Gold Standard in Paid-Search Bid Optimization

Understanding the benefits of global keyword-level modeling

Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions.

For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement.

This whitepaper analyzes the differences in these bidding techniques and explains why global keyword-level bid optimization delivers performance gains of 25 percent to 200 percent more than what can be achieved with the other bidding approaches.

Sponsored by OptiMine
OptiMine's sophisticated bid optimization software forecasts the performance of each paid-search ad placement each day and automatically sets optimal bids. OptiMine's unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily.

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