Understanding the benefits of global keyword-level modeling
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions.
For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement.
This whitepaper analyzes the differences in these bidding techniques and explains why global keyword-level bid optimization delivers performance gains of 25 percent to 200 percent more than what can be achieved with the other bidding approaches.
Sponsored by OptiMine
Agile marketing attribution, marketing mix modeling and optimization. OptiMine provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points.