The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it.
When using the new Timeline format, it’s important to have a clear understanding of how to best leverage its components and features in order to optimize the brand experience on your pages.
Early marketing research indicates the Timeline format can help enhance engagement and interest in your brand. A study by Simply Measured showed an average increase of 46% in engagement per post and 14% increase in overall fan engagement for pages that have moved to the Timeline format.
An eye-tracking study commissioned by Mashable with EyeTrackShop found that cover images are by far the star attraction. Viewers will always look at them first, and most spend the most time there.
This guide includes practical insights and considerations that can help you best take advantage of this new format, including:
- New elements to use
- The significance of the cover image
- Goal-dependent approaches
- Types of posts