9 Types of Social Media #FAILS and the Lessons Learned
Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social mishaps. After all, behind the fancy brand logos, apps and contests, there are real people running these social media accounts—and people are not perfect. You can either choose to learn from the mistakes of others or be destined to repeat them.
This white paper reviews 9 social media fails and provides shining examples of companies that crashed hard. We will discuss why these social missteps are fails, how they happened and detail how they could have been avoided. You’ll also come away with useful tips to help prevent social fails from happening to you.