Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and services they use. For marketers and PR professionals, this isn’t news.
More companies, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community managers. Their goal is to take advantage of the expanding opportunities available in the social space, such as lead and sales generation, real-time customer service and the opportunity to identify and work with brand evangelists.
Download this white paper to learn the 8 tips Sysomos recommends to help build your brand with social media.