8 Ways to Build Your Brand Using Social Media

Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and services they use. For marketers and PR professionals, this isn’t news.

More companies, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community managers. Their goal is to take advantage of the expanding opportunities available in the social space, such as lead and sales generation, real-time customer service and the opportunity to identify and work with brand evangelists.

Download this white paper to learn the 8 tips Sysomos recommends to help build your brand with social media.

Sponsored by Sysomos
Sysomos brings business intelligence to social media, providing instant, unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Its products, MAP (Media Analysis Platform) and Heartbeat, let clients quickly discover the tone of conversations and identify sentiment by gender, age and location. Sysomos gives corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.