The 8 steps outlined outlined in this white paper will give you the knowledge you need to increase the quality of your sales lead data and conversion rate.
Online visitors are busy and easily distracted. There is a very limited time window to prove your value proposition.
In the B2C world, conversion starts and ends in the same place: the purchase. For B2B marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo, or a free consultation.
By implementing the eight steps outlined in this white paper, you will not only increase your total number of conversions, but also the quality of the data that you capture.