The inbound marketing opportunity for agencies
How your clients’ prospects research and buy products has changed dramatically in recent years. Prospects are firmly in the driving seat with instant access to a vast array of web content from a variety of sources, including the blogosphere and social networks.
This fundamental shift is great news for agencies that offer inbound and other digital marketing services. Many clients lack the technical expertise and creative energy needed to succeed in this buyer-centric reality, and are increasingly turning to agencies to fill the gap across a the range of digital channels. So what kind of services does your agency need in its portfolio to grow? This paper outlines 7 ideas for inbound services that your agency can offer to start growing revenue today.