Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. With the threat of ad blocking, creating native ads the right way is growing in importance.
According to industry research, if ad blocking remains at its current level across the board, publishers will lose $35 billion by 2020. One of the best ways publishers and marketers can combat this hold on digital advertising is to branch into native ads with content that’s done correctly. But how?
Follow this simple, 6-step guide from Experts Exchange to learn how you can improve your native ad campaigns.