The phone is re-emerging as the preeminent marketing platform. That’s why it is more vital than ever that companies use intelligent call tracking.
The most common action and the desired result of any mobile marketing campaign is a phone call. Mobile shoppers aren’t doing research, and they usually aren’t actually buying a product on their phone. They want to make a call.
This whitepaper explains what call tracking is and how smart marketers are using it to generate quality leads, drive sales, and much more.
Learn more about call tracking and
- multi-channel conversion metrics
- re-marketing and marketing automation
- offline conversion rates
- closing more sales
- lead scoring: high quality leads
Anyone responsible for lead generation, marketing analytics, inbound marketing, cross channel marketing, direct response marketing, PPC and even media buying could benefit from using call tracking.